SPOT Protect Not Neglect

SPOT has been created to raise public awareness on the lack of preservation within the History of Downtown Toronto’s Signage. With the lack of awareness around this subject and without the existence of a signage protection act, Torontonians will slowly notice a disappearance in the remaining historical signs as well as a disappearance in the cities rich history. 

 SPOT, Sign Preservation of Toronto, includes a responsive website, walking tour, and coloring book that creates a fun way to learn and retain historical information. SPOT focuses on the twenty-three major signs in Downtown Toronto that have been protected and are still standing today. SPOT takes on the slogan of “Protect Not Neglect” which accompanies the three mediums as well as a 3D sign that conveys the outcome of protecting or neglecting a sign. The website, walking tour, coloring book and sign all work together not only to raise public awareness, but to attempt to increase the knowledge of Downtown Toronto’s Signage History.

When visiting the website of, the viewer will first see the image not the left. On this home page, the first thing the viewer will see if the slide show of archival image of a couple of the SPOT signs. The quote that has been chosen to open the page was to quickly make the viewers understand why history is important to the us. As the viewer scrolls down, they would see that there is the map of the walking tour with all of the SPOT destinations number. The choice of having the map on the home page was for the viewers that could and or will be on the walking tour, would be able to easily navigate to the sign that they wish to learn more about. There is also a button on the left side of the page that will take the viewer directly to the Signs page where they can look for a sign if they know its name or what it looks like. At the top right corner of the home page there are links to six different pages such as: home, about, signs, tour, share and shop.

Once the viewer navigates to the about page, they would see that there is an explanation about what SPOT is, as well as a video on the right. The video will go on to show all of the archival images that show Toronto’s signage from 1900 up until the present day.

When the viewer accesses the signs page, they will notice a quick explanation of how I have categorized the twenty-three SPOT signs under the four categories. Below the description it shows the four categorizes of, Neon, Blub, Ghost and Marquee. Once the viewer click on any of the four categories, it will take then to that categories page. Also, below the categories there is another map of the SPOT’s so that the viewer can also click onto the SPOT’s on the map or to look where the signs are located.

Once the viewer has clicked on one of the four categories from the previous page, they will be brought to either the Neon, Blub, Ghost or Marquee page. Each of these four pages share the same layout as shown above; the only differences would be the information that is shown on the page. From here, the viewer can scroll down to find what sign they are looking for, and click onto the image and or the name of the sign. Once they have clicked on the sign it then takes the viewer to the signs individual page.

Once the viewer has clicked on a sign by using the map and or by using the category page, they will be taken to the signs individual page. At each individual page the layout will remain the same throughout all twenty-three signs. The viewer will be greeted by the name of the sign as well as the illustration of the sign that is also being used in the coloring book. The viewer will then see the location and a fun fact about the sign to the right or bottom of the illustration. Once the viewer scrolls down the page, they will find more information about the sign and or businesses history, as well as a sideshow going through the archival images of that sign.

When the viewer has navigated to the tour page, they will be shown an explanation of the SPOT walking tour as well as the walking tour map. If the viewer would like to take the walking tour they can easily click on the button below the description to download a copy of the walking tour print out. 

The viewer will find that once they click the share page they are brought to a form that they can fill out and send away if they have any feedback on the walking tour and or the website.

The last link at the top right of the page is the shop page. Once the viewer navigates to the  shop page they will see an explanation about the SPOT coloring book, as well as a link to SPOT’s Etsy page where they can purchase the SPOT coloring book.


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SPOT Walking Tour

This walking tour correlates with the coloring book and website that are also a part of my project, where as the map and the SPOT location are used in both outcomes. The walking tour will be available as a take home print-out at Gradex and is available for download off of


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SPOT Coloring Book

For one of my four final outcomes of this final semesters work, I decided to create a new coloring book that correlated with the walking tour and website. In this coloring book there are illustrations of all twenty-three signs that are found on the walking tour, as well as the signs name, the address, location number that is found on the map and some information on the business. Viewers can either take the tour by using the coloring book, relate back to the walking tour and or access for more information on each sign.


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Protect NOT Neglect Sign

As SPOT takes on the slogan of Protect NOT neglect, I created a two sided sign that has the word Protect on one side and NOT Neglect on the other. The sign is held on a motor that continuously rotates.


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OCADU GradEx 103

Upon completing my thesis and graduating from OCADU, OCADU puts on Toronto's largest free art and design exhibition. At this exhibition students show their thesis, which is what I have been working on all year. 

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