Talbot Street Brewery
For my Packaging Design course at OCAD University, our task for this assignment was to create a new hypothetical brand. I chose the craftbeer category. We were required to create a new brand name, brand idenity and packaging graphics across three SKUs. Talbot Street Brewery was my choice.
Talbot Street Brewery’s goal is to provide a high quality brew from a small town, homemade craft beer price. The brand identity and packaging graphics create a unique, proprietary brand image that would effectively compete with other craft beers at retail.
Talbot Street Brewery would be easily recognized at retail, through the use of the unique design aesthetic and the strong colour codes that have been used. This creates a bold and impactful brand block and provides strong differentiation of each type of beer within the brand block.